Our Commitment to Privacy

New South Radio, Inc. (dba Digio Strategies and WJKK-FM, WUSJ-FM, WYOY-FM, WIIN-AM, and WHJT-FM), hereinafter collectively referred to as New South Radio, Inc., respects the privacy of users on the Internet and has developed this privacy policy to protect user privacy on its Web sites. The purpose of this policy is to explain the types of information New South Radio, Inc. obtains about the users of the website, how the information is obtained, how it is used, how it may be disclosed to others, and how users can restrict its use or disclosure.

Personally Identifiable Information

Online privacy concerns focus on the protection of “personally identifiable” information which an individual or customer reasonably expects to be kept private. As the term suggests, “personally identifiable” information is information that can be associated with a specific individual or entity.

The only personally identifiable information New South Radio, Inc. obtains about individual users through our web sites is information supplied voluntarily by the user. Users interacting with our sites may provide New South Radio, Inc. with name, address, telephone number, e-mail address, domain name or URL or other personally identifiable information that New South Radio, Inc. may use for its own business purposes. New South Radio, Inc. will collect and use this information for the ability to provide and change service, to anticipate and resolve problems with your service, for billing purposes, or to create or inform you of products and services that better meet your needs.

Non-Personally Identifiable Information

New South Radio, Inc. does collect some non-personally identifiable generic information about our users as a means of measuring the effectiveness of our web sites. New South Radio, Inc. identifies certain user information in the normal course of operation, but such information does not reveal a user’s personal identity. We collect this information only in the aggregate and use it to evaluate and improve our web sites. The following are examples of non-personally identifiable generic information:

IP Addresses: An IP address is a number that is assigned to a user’s computer whenever that user is using the World Wide Web. Web site servers must be able to identify individual computers by their IP address. New South Radio, Inc. collects IP addresses for the purposes of system administration security and to report aggregate usage information. New South Radio, Inc. does not link IP addresses to any personally identifiable information.

Computer settings: Settings, technical and other information from your computer, such as your operating system, browser version, connectivity, various communication parameters and other information related to the operation and interaction of New South Radio, Inc. web sites may be collected by New South Radio, Inc. Except as otherwise provided in this policy, New South Radio, Inc. will use such information solely in order to provide technically appropriate formatting of information provided by New South Radio, Inc. The collection of this information will not include any personally identifiable information about you or any individual user.


Cookies are pieces of information that are used for record keeping purposes. Cookies allow New South Radio, Inc. to save certain information about a user, such as individual preferences, in order to facilitate and enhance the user’s future activity on the New South Radio, Inc. web site. New South Radio, Inc. will not use cookies to retrieve information from a user’s computer that was not originally sent in a cookie. Except as otherwise provided in this policy, New South Radio, Inc. shall not use information transferred through cookies for any promotional or marketing purposes, and shall not share that information with any third parties for any reason. A user may refuse cookies by turning off that feature on their web browser.

Personalized Advertising

We partner with various third parties to provide personalized content to you when you visit our Services. This may include advertising content from our partners. If you interact with certain advertising on our Services, the third-party partner may place a cookie on your device to collect information about you. These cookies may track your activities beyond our Services. We do not control the privacy practices of these third parties.


New South Radio, Inc. will not sell, trade, or disclose to third parties any personally identifiable information derived from registration for or use of a New South Radio, Inc. service without the consent of the customer, except as required by subpoena, search warrant, or court order pursuant to applicable law, regulation or legal process or in the case of imminent physical harm to the customer or others.


Any user who does not wish to receive further contacts from New South Radio, Inc. may write to 265 Highpoint Drive, Ridgeland, MS 39157, ATTENTION: General Manager.

Data Security

New South Radio, Inc. will protect the confidentiality of its customer’s personally identifiable information to the fullest extent possible and consistent with law and legitimate interests of New South Radio, Inc. and its employees. To protect the loss, misuse, and alteration of such information, New South Radio, Inc. has appropriate physical, electronic and management procedures in place. Despite these security measures, there is no way to provide absolute security on the internet and therefore we cannot guarantee the absolute security of any information you may provide to us.

Contact Us

If you have any questions about this privacy policy, the practices of this site, or your dealings with this web site, you can contact us by writing 265 Highpoint Drive, Ridgeland, MS 39157, ATTENTION: General Manager.

New South Radio, Inc. is not responsible for the content or the privacy practices of non New South Radio, Inc. web sites, including web sites reached through a link on a New South Radio, Inc. web site. Other web sites may have different privacy policies, or no policy. Users should review the privacy policies of any web site before providing personal information.

Should New South Radio, Inc. modify its practices regarding the collection and use of information obtained from users in the future, this privacy policy will be amended to reflect such modifications.